Privacy Policy

Introduction

Expert Level Identity ("we," "our," or "us") is committed to protecting your privacy and maintaining transparency about how we collect, use, and safeguard information. This Privacy Policy explains our data practices for both visitors to our website and clients who use our visitor identification technology.

This policy applies to information collected through our website and through our proprietary pixel technology deployed on client websites. By using our services, you acknowledge that you have read and understood this Privacy Policy.

Information We Collect

Information Collected on Our Website

When you visit our website, we collect information to improve your experience and provide our services. This includes technical information such as your IP address, browser type, device identifiers, operating system, and referring URLs. We also collect usage data including pages visited, time spent on pages, links clicked, and interaction with our ROI calculator. When you voluntarily provide information through forms, we collect contact information such as your name, email address, company name, and phone number. Additionally, we use cookies and similar tracking technologies to enhance functionality and analyze site performance.

Information Collected Through Our Client Services

Our proprietary pixel technology, when deployed on client websites, collects and processes visitor data to enable identity resolution services. This includes device and browser information such as device fingerprints, browser characteristics, and connection metadata. We match this data against our proprietary identity graph comprising over 1,000 verified data sources to resolve visitor identities. When successful matches occur, we provide clients with resolved identity data including names, email addresses, company information, and professional details. We also capture behavioral data such as pages visited, time on site, and engagement patterns to enrich visitor profiles.

How We Use Information

Use of Information from Our Website

Information collected on our website serves multiple purposes. We use it to provide and improve services by processing inquiries, scheduling consultations, and delivering requested information. We employ this data for communication purposes including sending marketing materials, product updates, and responding to questions. The information enables us to analyze and optimize our website performance, user experience, and marketing effectiveness. We also use it to ensure security by detecting fraud, preventing abuse, and protecting our systems.

Use of Information from Client Services

Data collected through our pixel technology is used exclusively to deliver our core services. We perform identity resolution by matching anonymous visitors against our proprietary identity graph using privacy-compliant methods. The resolved data is used for client data enrichment, providing clients with actionable visitor intelligence to enhance their marketing and sales efforts. We conduct service improvement activities by analyzing aggregate patterns to enhance match rates and data quality. All usage maintains compliance assurance with GDPR, CCPA, CAN-SPAM, and other applicable privacy regulations.

Legal Basis for Processing (GDPR)

For visitors and clients in the European Economic Area, we process personal data under the following legal bases. Consent is obtained when you voluntarily submit information through forms or accept cookies. Contractual necessity applies when processing is required to deliver services you have requested. We rely on legitimate interests for analytics, fraud prevention, and service improvement, balanced against individual privacy rights. Legal obligation governs processing required to comply with applicable laws and regulations.

Your Privacy Rights

Rights Under GDPR (EU Residents)

European residents have comprehensive rights regarding their personal data. You have the right to access your personal data and receive a copy in a portable format. The right to rectification allows you to correct inaccurate or incomplete information. You may exercise the right to erasure (right to be forgotten) under certain circumstances. The right to restrict processing enables you to limit how we use your data. You have the right to object to processing based on legitimate interests. The right to data portability allows you to receive your data in a structured, machine-readable format. Finally, you have the right to withdraw consent at any time without affecting prior lawful processing.

Rights Under CCPA (California Residents)

California residents have specific rights under the California Consumer Privacy Act. You have the right to know what personal information we collect, use, and disclose. The right to delete allows you to request deletion of your personal information, subject to certain exceptions. You have the right to opt-out of the sale of personal information, though we do not sell personal information. The right to non-discrimination ensures you will not receive discriminatory treatment for exercising your privacy rights.

How to Exercise Your Rights

To exercise any privacy rights, contact us at [email protected] with your request. We will respond within thirty days for GDPR requests and forty-five days for CCPA requests. You may need to verify your identity before we process your request. There is no fee for exercising your rights unless requests are manifestly unfounded or excessive.

Cookie Policy

Our website uses cookies and similar technologies to enhance functionality and analyze performance. Essential cookies are required for basic site functionality including security and navigation. Analytics cookies help us understand how visitors use our site through tools like Google Analytics. Marketing cookies track visitor behavior to deliver relevant advertising and measure campaign effectiveness. Preference cookies remember your settings and choices to personalize your experience.

You can control cookies through your browser settings. Most browsers allow you to refuse cookies or delete existing cookies. However, disabling cookies may limit your ability to use certain features of our website. Our cookie banner allows you to manage your cookie preferences at any time.

Data Security

We implement industry-standard security measures to protect information from unauthorized access, alteration, disclosure, or destruction. Technical safeguards include encryption in transit (TLS/SSL), encryption at rest for sensitive data, secure authentication and access controls, and regular security audits and penetration testing. Organizational safeguards comprise employee training on data protection, limited access based on role and necessity, confidentiality agreements with all personnel, and incident response procedures for potential breaches.

Despite our efforts, no security system is impenetrable. We cannot guarantee absolute security but commit to promptly notifying affected parties of any data breach as required by law.

Data Retention

We retain information only as long as necessary to fulfill the purposes outlined in this policy. Client account data is retained for the duration of the client relationship plus seven years for legal and accounting purposes. Resolved visitor data provided to clients is retained by clients according to their own policies; we retain copies for service delivery and improvement. Website visitor data is retained for twenty-four months for analytics purposes. Marketing communications data is retained until you unsubscribe or request deletion.

You may request deletion of your data at any time, subject to legal retention requirements.

Third-Party Services

We work with trusted third-party service providers to operate our business. These include hosting and infrastructure providers (AWS, Google Cloud), analytics services (Google Analytics), CRM and communication tools (HubSpot, Salesforce), and payment processors (Stripe). All third-party providers are contractually obligated to protect data and use it only for specified purposes. We do not sell personal information to third parties. We conduct due diligence to ensure providers maintain adequate data protection standards.

International Data Transfers

Our services are operated from the United States. If you access our services from outside the United States, your information may be transferred to, stored, and processed in the United States or other countries where our service providers operate. We ensure appropriate safeguards are in place for international transfers, including Standard Contractual Clauses approved by the European Commission for EU data transfers, adequacy decisions recognizing certain countries as providing adequate protection, and consent where applicable and legally valid.

Children's Privacy

Our services are not directed to individuals under the age of eighteen. We do not knowingly collect personal information from children. If we become aware that we have inadvertently collected information from a child under eighteen, we will take steps to delete such information promptly. Parents or guardians who believe we have collected information from a child should contact us immediately.

Privacy-First Identity Resolution

Our identity resolution technology is built with privacy as a foundational principle. We use probabilistic matching rather than deterministic tracking to respect user privacy. Our system employs data minimization, collecting only what is necessary for identity resolution. We implement purpose limitation, using data exclusively for stated purposes without secondary exploitation. Transparency is maintained through clear disclosure of data practices to both clients and end users. We provide user control mechanisms allowing individuals to exercise their privacy rights. Regular compliance audits ensure ongoing adherence to GDPR, CCPA, and other privacy regulations.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, technology, legal requirements, or other factors. We will notify you of material changes by posting the updated policy on our website with a new "Last Updated" date and, where appropriate, by sending email notification to registered clients. Your continued use of our services after the effective date of changes constitutes acceptance of the updated policy. We encourage you to review this Privacy Policy periodically to stay informed about how we protect your information.

Contact Information

If you have questions, concerns, or requests regarding this Privacy Policy or our data practices, please contact us: